"I don’t really have a "bucket list" for my life.
Rather, I have an ever-evolving list of things I like to call "Because I said I woulds".
I said I would make my dad happy, and so I did.
I said I would listen to my mother's dreams, and so I did.
I said I would follow my passion, and so I did.
In many ways, my instinct has been the most important thing in my life, because when I said:
"When I grow up, I want to be a creative artist," everyone told me:
"Please, you can't do both".
But there was something in that feeling that seemed like a critical extension of myself.
It was the dream to escape from whatever I was running from. It represented the risks I had taken.
It was a sign of success that I had made it.
I had escaped the mundane confines of the "ideal job", even when my version
was sitting paralyzed and immobilized in the middle of nowhere.
It's been sixteen years since I bought my first creative course, and God knows how much money
I’ve spent on my career since then. But my creative career is still my version of the "ideal job."
I said I would keep my passion alive, and so I did."
- Federica Bellinato -
She made her way here via Publicis Groupe, WPP, CREOS Partners.
Today, she is a member of ASTI, part of the non-profit Global Acid Attack Network in London. Over her last 10 years in advertising, her work has been recognized at several advertising awards.
Federica began her creative studies at a school of advertising graphics,
then graduated from the European Institute of Design, IED, and finally continued at the Holden School of writing.
What will be next?